EVE JIN / BRAND & CORPORATE MARKETING

Strategic thinking.
Considered storytelling.
Commercial impact.

A brand and digital marketing professional connecting cultural understanding, creative ideas and commercial outcomes across Australia, China and Singapore.

Explore experience
SYDNEY, AUSTRALIABRAND · DIGITAL · CORPORATE MARKETINGSELECTED WORK ↗
PROFILE

People first.
Purpose always.

Brand and digital marketing professional experienced in international brand management, integrated campaigns, go-to-market launches and cross-functional delivery. Combines consumer insights, commercially focused planning and considered creative execution to build meaningful brand relationships.

01 / PROFESSIONAL EXPERIENCE

Experience across
markets and channels.

2026 — PRESENTIndependent consulting
ZHIYIN STUDIO

Marketing Consultant

  • Deliver independent brand and digital marketing projects covering campaign planning, brand messaging, creative development and online communications.
  • Work with business stakeholders to translate commercial objectives into coordinated marketing activity.
MAY 2021 — APR 2026International brand marketing
BUBS AUSTRALIA

Assistant Brand Manager

  • Supported China-market brand and channel marketing, including forecasting, budgets, agency coordination and cross-market collaboration.
  • Managed Singapore influencer, social and digital lead-generation initiatives supporting more than 50% sales growth in 2022–2023.
  • Contributed to go-to-market strategies, product launches, competitor insights and multi-channel campaign delivery.
  • Coordinated events and trade exhibitions to strengthen brand awareness and market engagement.
NOV 2018 — JUN 2019E-commerce & marketplaces
ACCENTURE INTERACTIVE

E-commerce Operations

  • Supported Tmall and JD flagship-store operations through marketplace campaigns, content coordination, merchandising and performance reporting.
SEP 2017 — FEB 2018Digital content
EMBARK CHINA

Digital Marketing & Content

  • Published 170+ articles generating 450,000+ views, with reported average readership growth of 150%.

Selected results are drawn from Eve’s approved CV and describe initiatives she contributed to; they are not presented as independently audited or solely attributable outcomes.

02 / WHAT EVE BRINGS

Strategy, story,
and execution.

01

Strategic Thinking

Brand positioning, consumer and competitor insight, go-to-market and cross-market planning.

02

Considered Storytelling

Integrated campaigns, digital content, social marketing and brand experiences.

03

Commercial Impact

Marketing budgets, reporting, agency management and measurable campaign delivery.

03 / EDUCATION & LANGUAGES

Curiosity backed
by analysis.

University of Sydney

Master’s degree · Marketing & Business Analytics

2020–2022

Shanghai Ocean University

Bachelor’s degree · Logistics Management

2015–2019

Technology & AI

ChatGPT, AI-assisted content workflows, Canva, Vyond, Xiumi, Microsoft Excel & PowerPoint, Python and SPSS.

Languages

Mandarin — native · English — professional

CONNECT WITH EVE

Let's turn insight into
meaningful impact.

Exploring opportunities in corporate marketing, brand and integrated campaigns.

Email Eve LinkedIn ↗